The Pelusas

The Hand. The Heart. The Legend.

BECOME A PELUSA

Pelusa DAO is a fan-owned, community-governed organization that stewards the Pelusa™ brand—celebrating Diego “Pelusa” Maradona’s iconic Argentinos Juniors era—and transforms it into an evergreen, global cultural franchise.

Inspired by the cultural phenomenon of Air Jordan, Pelusa DAO empowers fans to own, shape, and scale a brand that embodies Maradona’s passion, rebellion, and artistry on the pitch.

We commercialize authentic physical products (jerseys, lifestyle merch, signature footwear, exhibitions) and digital assets (PFPs, collectibles, passes, game integrations), reinvesting proceeds into football culture, youth development, and sustainable brand growth.

Roadmap

Living Legend – 100 of the most important figures from Maradona’s world receive a Pelusa as a gift.

Club DNA – 100 Pelusas sent to the Argentinos Juniors wallet.

Strategic Partners – 100 Pelusas allocated to the Partners list.

Priority Community (US$54) – 300 Pelusas for the allowlist/priority list.

Public Sale I (US$77) – 300 Pelusas open to the public.

Iconic Edition (US$500) – 90 premium Pelusas available to the public.

Secret Auction (Hidden Auction) – 10 Pelusas in a hidden auction.

The Pelusas

The Hand. The Heart. The Legend.

BECOME A PELUSA

“I made mistakes a hundred times, but standing. Never on my knees.”

Roadmap

After Mint Out:

PARTNERS